UNDERSTANDING THE EFFECTS OF EWOM ON COSMETIC CONSUMER BEHAVIORAL INTENTION

Authors

  • Chien-Wen Chen Feng Chia University
  • Wei-Cyuan Chen Feng Chia University
  • Wen-Kuo Chen Chaoyang University of Technology

DOI:

https://doi.org/10.7903/ijecs.1030

Keywords:

IS Continuance Model, Information Adoption Theory, Electronic word of mouth (eWOM)

Abstract

This study adopts both the Information Adoption Model and the Information System Continuance Model to investigate information influencing users’ intention to visit cosmetic websites and their purchase intentions. Data were gained from 222 users who have prior experiences browsing cosmetic information or purchasing cosmetics from websites. The results show that two models can provide a full understanding of how receivers handle eWOM that affects users’ intentions to continually visit cosmetic websites and their purchase intentions.

To cite this document: Chien-Wen Chen, Wei-Cyuan Chen, and Wen-Kuo Chen, "Understanding the effects of eWOM on cosmetic consumer behavioral intention", International Journal of Electronic Commerce Studies, Vol.5, No.1, pp. 97-102, 2014.

Permanent link to this document:
http://dx.doi.org/10.7903/ijecs.1030

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Published

2014-07-25

Issue

Vol. 5 No. 1 (2014)

Section

Special Issue for ICMS2012