HOW TO CREATE SOCIAL SUPPORT ON FACEBOOK

Abstract

The growth of Facebook has accelerated with an increasing prevalence of social media. Facebook users have become more dependent on it by interacting with others. However, the precise means by which Facebook services deliver social support remains unclear. This study aims to investigate that Facebook exists as different types of social support within Facebook’s various functions and communicative contexts. We employed the method of investigation on the internet to delivery questionnaires. Data are collected from a total of 1019 internet users, and we used research methods Chi-square test and MANOVA to examine that the Facebook usage behaviors of distinct demographic groups are significantly diverse. In the context of manipulated scenarios, tie strength and status lead to significantly distinct Facebook usage behaviors and produced dissimilar types and forms of social supports. As the result, in terms of social, esteem, companionship and information, supports were conveyed through like and comment functions, while emotional support was only conveyed through comment function.

To cite this document: I-Ping Chiang and Yaw-Der Huang, "How to create social support on Facebook", International Journal of Electronic Commerce Studies, Vol.7, No.1, pp.1-20, 2016.

Permanent link to this document:
http://dx.doi.org/10.7903/ijecs.1243