Bibliometrics analysis of social media and entrepreneurship research using Scopus database
DOI:
https://doi.org/10.7903/ijecs.2119Keywords:
Social media, Entrepreneurship, Bibliometric, Scopus, E-commerceAbstract
This paper analyzes the changing trend of international cooperation and research topics on social media and entrepreneurship in the past decade. Through the bibliometric analysis of 569 academic publications selected from Scopus from 2007 to 2020, it can be found that the importance of Asian countries in social media and entrepreneurship research is increasing. Except for several countries with the most extensive international cooperation, the international cooperation of other countries is mainly limited to the continent to which the country belongs. The change of research objects in this field is accompanied by the emergence of new social media platforms. It is worth noting that combining research topics with other industries has become a trend. This paper reveals the development trend of social media and entrepreneurship research through keyword co-occurrence analysis and cluster analysis and provides some suggestions for future research.
References
A. A. Alalwan, N. P. Rana, Y. K. Dwivedi, and R. Algharabat, “Social media in marketing: A review and analysis of the existing literature”. Telematics and Informatics, 34(7), pp. 1177-1190, 2017.
A.J. Kim and E. Ko, “Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand”. Journal of Business Research, 65(10), pp. 1480-1486, 2012.
C. M. Sashi, “Customer engagement, buyer‐seller relationships, and social media”. Management decision, 50(2), pp. 253-272, 2012.
S. Tsitsi Chikandiwa, E. Contogiannis, and E. Jembere, “The adoption of social media marketing in South African banks”. European Business Review, 25(4), pp. 365-381, 2013.
J. Park, C. Sung, and I. Im, “Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role”. Sustainability, 9(9), pp. 1593, 2017.
K. Kuhn, T. Galloway, and M. Collins-Williams, “Near, far, and online: small business owners’ advice-seeking from peers”. Journal of Small Business and Enterprise Development, 23(1), pp. 189-206, 2016.
S. Quinton and D. Wilson, “Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn”. Industrial Marketing Management, 54, pp. 15-24, 2016.
S. Singh and S. Sonnenburg, “Brand Performances in Social Media”. Journal of Interactive Marketing, 26(4), pp. 189-197, 2012.
T. Brink, “B2B SME management of antecedents to the application of social media”. Industrial Marketing Management, 64, pp. 57-65, 2017.
N. Michaelidou, N. T. Siamagka, and G. Christodoulides, “Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands”. Industrial Marketing Management, 40(7), pp. 1153-1159, 2011.
K. Filo, D. Lock, and A. Karg, “Sport and social media research: A review”. Sport Management Review, 18(2), pp. 166-181, 2015.
A. Saxena and U. Khanna, “Advertising on Social Network Sites: A Structural Equation Modelling Approach”. Vision: The Journal of Business Perspective, 17(1), pp. 17-25, 2013.
Gingras, Y, “Bibliometrics and research evaluation”. Uses and abuses, Mit Press, 2016.
A. Cox, E. Gadd, S. Petersohn, and L. Sbaffi, “Competencies for bibliometrics”. Journal of Librarianship and Information Science, 51(3), pp. 746-762, 2017.
W.-T. Chiu and Y.-S. Ho, “Bibliometric analysis of tsunami research”. Scientometrics, 73(1), pp. 3-17, 2007.
J. M. Merigó, A. M. Gil-Lafuente, and R. R. Yager, “An overview of fuzzy research with bibliometric indicators”. Applied Soft Computing, 27, pp. 420-433, 2015.
D. Bouyssou and T. Marchant, “Ranking scientists and departments in a consistent manner”. Journal of the American Society for Information Science and Technology, 62(9), pp. 1761-1769, 2011.
Q.-H. Pu, Q.-J. Lyu, and H.-Y. Su, “Bibliometric analysis of scientific publications in transplantation journals from Mainland China, Japan, South Korea and Taiwan between 2006 and 2015”. BMJ Open, 6(8), 2016.
A. Mazloumian, “Predicting Scholars”. PLoS ONE, 7(11), 2012.
F. J. Martínez-López, J. M. Merigó, L. Valenzuela-Fernández, and C. Nicolás, “Fifty years of the European Journal of Marketing: a bibliometric analysis”. European Journal of Marketing, 52(1), pp. 439-468, 2018.
L. M. Valenzuela, J. M. Merigó, W. J. Johnston, C. Nicolas, and J. F. Jaramillo, “Thirty years of the Journal of Business & Industrial Marketing: a bibliometric analysis”. Journal of Business & Industrial Marketing,32(1), pp. 1-17, 2017.
Van Eck, N., & Waltman, L, “Software survey: VOSviewer, a computer program for bibliometric mapping”. scientometrics, 84(2), pp.523-538, 2010.
R. Gehl, “YouTube as archive: Who will curate this digital Wunderkammer?”. International Journal of Cultural Studies, 12(1), pp. 43-60, 2009.
Geho, P. R., Smith, S., & Lewis, S. D., “Is Twitter a viable commercial use platform for small businesses? An empirical study targeting two audiences in the small business community”. The Entrepreneurial Executive, 15(1), pp.73-85,2010.
B. Jones, “Entrepreneurial marketing and the Web 2.0 interface”. Journal of Research in Marketing and Entrepreneurship, 12(2), pp. 143-152, 2010.
Hensel, K., & Deis, M. H., “Using social media to increase advertising and improve marketing”. The Entrepreneurial Executive, 15, pp.87, 2010.
R. P. Singh and L. O. Singh, “Blogs: Emerging Knowledge Management Tools For Entrepreneurs to Enhance Marketing Efforts”. Journal of Internet Commerce, 7(4), pp. 470-484, 2008.
F. Baltar and I. Brunet, “Social research 2.0: virtual snowball sampling method using Facebook”. Internet Research, 22(1), pp. 57-74, 2012.
E. Fischer and A. R. Reuber, “Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?”. Journal of Business Venturing, 26(1), pp. 1-18, 2011.
A. Moritz, J. Block, and E. Lutz, “Investor communication in equity-based crowdfunding: a qualitative-empirical study”. Qualitative Research in Financial Markets, 7(3), pp. 309-342, 2015.
P. Gomber, R. J. Kauffman, C. Parker, and B. W. Weber, “On the Fintech Revolution: Interpreting the Forces of Innovation, Disruption, and Transformation in Financial Services”. Journal of Management Information Systems, 35(1), pp. 220-265, 2018.
K. Cotter, “Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram”. New Media & Society, 21(4), pp. 895-913, 2018.
F. Parveen, N. I. Jaafar, and S. Ainin, “Social media’s impact on organizational performance and entrepreneurial orientation in organizations”. Management Decision, 54(9), pp. 2208-2234, 2016.
B. E. Duffy, “The romance of work: Gender and aspirational labour in the digital culture industries”. International Journal of Cultural Studies, 19(4), pp. 441-457, 2015.
Jones, B., & Iredale, N, “Entrepreneurship education and Web 2.0”. Journal of Research in Marketing and Entrepreneurship, 11(1), pp.66-77,2009.
K. Burke and J. M. Calton, “A Framework Describing the Relationships among Social Technologies and Social Capital Formation in Electronic Entrepreneurial Networking,” International Journal of e-Collaboration, 5(3), pp. 25–38, Jul. 2009.
Geho, P. R., & Dangelo, J,“The evolution of social media as a marketing tool for entrepreneurs”. The Entrepreneurial Executive”, 17, pp.61,2012.
C. L. Ukpere, A. D. Slabbert, and W. I. Ukpere, “The Relevance of Modern Technology Usage on the Business Ventures of Kenyan Women Entrepreneurs”. Mediterranean Journal of Social Sciences, 5(10),2014.
D.-H. Zhu and Y.-P. Chang, “Negative Publicity Effect of the Business Founder’s Unethical Behavior on Corporate Image: Evidence from China”. Journal of Business Ethics, 117(1), pp. 111–121, 2012.
Bakar M.S.A., Hassan S., Ta’a A., Yasin A., Sheng A.J., Suhaimi S., Yin K.Y, “Identify entrepreneurial opportunity by mining data from social media”. International Journal of Advanced Science and Technology, 29(6S), pp.1778-1782, 2020.
Ajjan, H., Fabian, F., Tomczyk, D., & Hattab, H., “Social media use to support entrepreneurship in the face of disruption”. Journal of developmental entrepreneurship, 20(03), 1-27,2015.
M. Obschonka, N. Lee, A. Rodríguez-Pose, J. C. Eichstaedt, and T. Ebert, “Big data methods, social media, and the psychology of entrepreneurial regions: capturing cross-county personality traits and their impact on entrepreneurship in the USA”. Small Business Economics, 55(3), pp. 567-588, 2019.
Jung, S. H., & Jeong, Y. J. , “Twitter data analytical methodology development for prediction of start-up firms’ social media marketing level”. Technology in Society, 63, 101409,2020.
Basri, W., “Examining the impact of artificial intelligence (AI)-assisted social media marketing on the performance of small and medium enterprises: toward effective business management in the Saudi Arabian context”. International Journal of Computational Intelligence Systems, 13(1), pp.142,2020.
Das J. “Analysis of digital marketing sector”. International Journal of Psychosocial,23(6), pp.101-106, 2019.
Raza, M., Abd Rani, S. H., & Isa, N. M., “Determinants of brand authenticity of high quality apparel industry in developing country: A moderating effect of entrepreneurial”. International Journal for Quality Research, 14(3), pp.913,2020.
Tassawa, C., “Factors influencing Facebook page posts’ likes, shares, and comments in sport marketing”. ABAC Journal, 39(3), pp.56-69,2019.
Mokhtar, N. F., “Social Media Marketing and Entrepreneurs: The Uses of Social Media as Business Platform by Small Businesses in Malaysia”. Proceedings of ICTS, pp.49-62,2017.
Manideep, A. S., Reddy, S. K., & Reddy, P. S., “Factors influencing the adoption of social media marketing in the wellness industry: An empirical analysis”. Journal of Advanced Research in Dynamical and Control Systems, 11(6), pp.356-362,2019.
Cant, M. C., “Using social media to market a promotional event to SMEs: opportunity or wasted effort?”. Problems and perspectives in management, (14, Iss. 4), pp.76-82,2016.
Sajilan, S., Tehseen, S., Yafi, E., & Ting, X., “Impact of Facebook usage on firm's performances among Malaysian Chinese retailers”. Global Business & Finance Review (GBFR), 24(4), pp.45-62,2019.
Jambulingamis, M., Sumathi, C., & Rajagopal, G. R., “Barriers of Venturing into Facebook Commerce among SMEs,” The Journal of Internet Banking and Commerce, 21(s2), 2016.
Jambulingam, M., Dorasamy, M., Balasundrasun, N. L., & Matiah, J., “The structural relationship between 'like clicks' and purchase intention on facebook advertisements among millennials”. Academy of Entrepreneurship Journal, 25(4), pp.1-10,2019.
Smith, C., Smith, J. B., & Shaw, E., “Embracing digital networks: Entrepreneurs' social capital online”. Journal of Business Venturing, 32(1), pp.18-34,2017.
S. Yang and R. Berger, “Relation between start-ups’ online social media presence and fundraising,” Journal of Science and Technology Policy Management, 8(2), pp. 161–180, Jul. 2017.
Banerji, D., & Reimer, T., “Startup founders and their LinkedIn connections: Are well-connected entrepreneurs more successful?”. Computers in Human Behavior, 90, pp.46-52,2019.
P. Madrazo-Lemarroy, K. Barajas-Portas, and M. E. Labastida Tovar, “Analyzing campaign’s outcome in reward-based crowdfunding,” Internet Research, Apr. 2019.
R. Cordero-Gutiérrez and L. Santos-Requejo, “Intention to participate in online commercial experiments by social network’s users,” Management Research Review, vol. 39, no. 4, pp. 378–398, 2016.
S. Jose, “Strategic use of digital promotion strategies among female emigrant entrepreneurs in UAE”. International Journal of Emerging Markets, 13(6), pp. 1699-1718, 2018.
Bedarkar, M. M., Mishra, M., & Khatwani, R. A., “Leveraging Social Media in Facilitating Women Entrepreneurs in India: A Case Study of Pune Ladies (PULA)”. International Journal of E-Entrepreneurship and Innovation (IJEEI), 10(2), pp.76-90,2020.
Lichy, J., Farquhar, J. D., & Kachour, M., “Entrepreneurship via social networks–“connected woman” in Lebanon”. Qualitative Market Research: An International Journal,24(4),pp.426-448, 2020.
Bose A. “A study of women entreprenuers in India”. International Journal of Management,10(4), pp.132-140, 2019.
Wahyono, E., Kolopaking, L. M., Sumarti, M. T., & Hubeis, A. V. S. , “A sociological analysis of the utilization of social media in women migrant workers in developing social entrepreneurship”. Int. J. Innov. Technol. Explor. Eng, 8(12), pp.4661-4666, 2019.
Md Isa, F., Jaganathan, M., Sern, V. Y. C., Ahmdon, M. A. S., & Mohd Nafi, S. N., “Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEswomen entrepreneurs”. International Journal of Supply Chain Management (IJSCM), 9(1), pp.1105-1112, 2020.
Heizmann, H., & Liu, H., “Bloody Wonder Woman!”: Identity performances of elite women entrepreneurs on Instagram. Human Relations, 75(3), pp.411–440, 2020.
Duffy, B. E., & Pruchniewska, U., “Gender and self-enterprise in the social media age: A digital double bind”. Information, communication & society, 20(6), pp.843-859,2017.
Bishop, S, “Anxiety, panic and self-optimization: Inequalities and the YouTube algorithm”. Convergence, 24(1), 69-84, 2018.
A. Naudin and K. Patel, “Entangled expertise: Women’s use of social media in entrepreneurial work”. European Journal of Cultural Studies, 22(5), pp. 511-527, 2017.
K. Toffoletti and H. Thorpe, “Female athletes”. Feminism & Psychology, 28(1), pp. 11-31, 2018.
N. Bozzi, “#digitalnomads, #solotravellers, #remoteworkers: A Cultural Critique of the Traveling Entrepreneur on Instagram.” Social Media + Society, 6(2), 2020.
Z. F. Chen, Y. G. Ji, and L. R. Men, “Strategic Use of Social Media for Stakeholder Engagement in Startup Companies in China”. International Journal of Strategic Communication, 11(3), pp. 244-267, 2017.
Turan, M., & Kara, A., “Online social media usage behavior of entrepreneurs in an emerging market: Reasons, expected benefits and intentions”. Journal of Research in Marketing and Entrepreneurship,(20), pp. 273-291, 2018.
Mack, E. A., Marie-Pierre, L., & Redican, K., “Entrepreneurs’ use of internet and social media applications”. Telecommunications Policy, 41(2), pp. 120-139,2017.
Oppong, G.Y.S., Singh, S. and Kujur, F., "Potential of digital technologies in academic entrepreneurship – a study", International Journal of Entrepreneurial Behavior & Research, 26(7), pp. 1449-1476, 2020.
Y. Huang and J. Zhang, “Social media use and entrepreneurial intention: The mediating role of self-efficacy”. Social Behavior and Personality: an international journal, 48(11), pp. 1-8, 2020.
Harding, D., Kadiyono, A. L., Hafiar, H., Ma'mun, T. N., Wibowo, H., Nugraha, Y., & Siswadi, A. G. P., “Readiness of Technology Adaptation towards Digital-Based Entrepreneurship”. International Journal of Entrepreneurship, 24(1), pp.1-5,2020.
Song, Y., & Berger, R., “How gender affects collaborative innovation networks performance: The case of the Dutch fashion industry”. International Journal of Entrepreneurship and Small Business, 36(4), pp. 392-407,2019.
R. Crammond, K. O. Omeihe, A. Murray, and K. Ledger, “Managing knowledge through social media”. Baltic Journal of Management, 13(3), pp. 303-328, 2018.
G. Corral de Zubielqui and J. Jones, “How and when social media affects innovation in start-ups. A moderated mediation model,” Industrial Marketing Management,85,pp.209-220, 2019.
Moghadamzadeh, A., Ebrahimi, P., Radfard, S., Salamzadeh, A., & Khajeheian, D., “Investigating the role of customer co-creation behavior on social media platforms in rendering innovative services”. Sustainability, 12(17), pp.6926,2020.
Odoom, R., & Mensah, P., “Brand orientation and brand performance in SMEs: The moderating effects of social media and innovation capabilities”. Management Research Review,42(1), pp. 155-171,2018.
Teh, S. S., & Kee, D. M. H., “Enablers of innovation performance among malaysian SMEs in industrial revolution 4.0”.International Journal of Innovation, Creativity and Change, 11(12), pp.275-289, 2020.
Tripopsakul, S., “Social media adoption as a business platform: an integrated TAM-TOE framework”. Polish Journal of Management Studies, 18(2),pp.350-362,2018.
M. C. Gavino, D. E. Williams, D. Jacobson, and I. Smith, “Latino entrepreneurs and social media adoption: personal and business social network platforms,” Management Research Review, 42(4), pp. 469–494,2019.
Surachim, A., Hurriyati, R., Lisnawati, L., Sulastri, S., & Mulyadi, H., “Using social media to promote student entrepreneurship”. Pertanika Journal of Social Science and Humanities, 26, pp.73-183,2018.
A. Al Mamun, N. B. Che Nawi, N. A. B. M. Nasir, and S. A. Fazal, “Social Media and Consumer Engagement: The Case of Malaysian Student Entrepreneurs,” Journal of Asia-Pacific Business, pp. 1–22, Jul. 2020.
Kromidha, E., & Robson, P., “Social identity and signalling success factors in online crowdfunding”. Entrepreneurship & Regional Development, 28(9-10), pp. 605-629,2016.
P. Madrazo-Lemarroy, K. Barajas-Portas, and M. E. Labastida Tovar, “Analyzing campaign’s outcome in reward-based crowdfunding,” Internet Research,29(5),pp. 1171-1189, 2019.
Datta, A., Sahaym, A., & Brooks, S., “Unpacking the antecedents of crowdfunding campaign’s success: The effects of social media and innovation orientation”. Journal of Small Business Management, 57, pp. 462-488,2019.
J. Kaminski, C. Hopp, and C. Lukas, “Who benefits from the wisdom of the crowd in crowdfunding? Assessing the benefits of user-generated and mass personal electronic word of mouth in computer-mediated financing,” Journal of Business Economics, 88(9), pp. 1133–1162, 2018.
M. Nitani, A. Riding, and B. He, “On equity crowdfunding: investor rationality and success factors,” Venture Capital, 21, pp. 243–272, 2019.
Laurell, C., Sandström, C., & Suseno, Y., “Assessing the interplay between crowdfunding and sustainability in social media”. Technological Forecasting and Social Change, 141, pp. 117-127,2019.
R. Sultana, I. Im, and K. S. Im, “Do IT freelancers increase their entrepreneurial behavior and performance by using IT self-efficacy and social capital? Evidence from Bangladesh”. Information & Management, 56(6), pp. 103-133, 2019.
Gandini, A, “Digital work: Self-branding and social capital in the freelance knowledge economy”. Marketing theory, 16(1), pp. 123-141, 2016.
A. P. Shemi and C. Procter, “E-commerce and entrepreneurship in SMEs: case of myBot”. Journal of Small Business and Enterprise Development, 25(3), pp. 501-520, 2018.
Guzmán-Duque A., Oliveros-Contreras D., Mendoza-García E., Oltra-Badenes R., “Innovation in organisations through s-commerce to achieve competitiveness”. International Journal of Technoentrepreneurship, 4(2), pp.91-104, 2020.
Choi, Y. H., Zaragoza, M. G., Han, D. S., & Kim, H. K., “Big data and Hadoop for productive social commerce: Trending in social media users and entrepreneurs”. International Journal of Software Engineering and Its Applications, 10(12), pp. 419-430,2016.
Alayis, M. M. H., Abdelwahed, N. A. A., & Atteya, N., “Impact of social networking sites’ use on entrepreneurial intention among undergraduate business students: The case of Saudi Arabia”. International Journal of Entrepreneurship, 22(4), pp.1-18,2018.
Hoda, N., Ahmad, N., Ahmad, M., Kinsara, A., Mushtaq, A. T., Hakeem, M., & Al-Hakami, M., “Validating the entrepreneurial intention model on the university students in Saudi Arabia”. The Journal of Asian Finance, Economics and Business, 7(11), pp. 469-477,2020.
G. Melin, “Pragmatism and self-organization”. Research Policy, 29(1), pp. 31-40, 2000.
Y. Liu, Y. Cheng, Z. Yan, and X. Ye, “Multilevel Analysis of International Scientific Collaboration Network in the Influenza Virus Vaccine Field: 2006–2013”. Sustainability, 10(4), pp. 1232, 2018.
E. J. Manganote, M. S. Araujo, and P. A. Schulz, “Visualization of ranking data: Geographical signatures in international collaboration, leadership and research impact”. Journal of Informetrics, 8(3), pp. 642-649, 2014.
M. Coccia and L. Wang, “Evolution and convergence of the patterns of international scientific collaboration”. Proceedings of the National Academy of Sciences, 113(8), pp. 2057-2061, 2016.
