Vol. 10 No. 1 (2019)

Published: 2019-06-04

  • ONLINE PURCHASE PREFERENCE AND INDIVIDUAL CHARACTERISTICS: A MODERATION APPROACH

    Zhen Li, Avus CY. Hou
    1-21
    DOI: https://doi.org/10.7903/ijecs.1694

  • DO SOCIAL AND COMPETITIVE ADVERGAMES AFFECT BRAND ATTITUDE IN ASIA?

    Yu-Ping Chiu
    23-41
    DOI: https://doi.org/10.7903/ijecs.1722

  • Determinants of Mobile Payment Usage and the Moderating Effect of Gender: Extending the UTAUT Model with Privacy Risk

    Jin-Myong Lee, Bohan Lee, Jong-Youn Rha
    43-64
    DOI: https://doi.org/10.7903/ijecs.1644

  • A SURVEY ON COMPREHENSIVE TRENDS IN RECOMMENDATION SYSTEMS & APPLICATIONS

    Ssvr Kumar Addagarla, Anthoniraj Amalanathan
    65-88
    DOI: https://doi.org/10.7903/ijecs.1705