Vol. 15 No. 4 (2024)

Published: 2025-01-09

Regular Articles

  • D2C-WEBCRED:A Comprehensive Instrument to Measure the Credibility of Direct-to-Consumer Brand Websites D2C-WEBCRED

    Sayan Banerjee, Dr. Anil Verma
    133-164
    DOI: https://doi.org/10.7903/ijecs.2386

  • Can Digitally Displayed Product Packaging Evoke Emotions? A Neuromarketing Study

    Hasrini, Metha Listia Chaerani
    1-30
    DOI: https://doi.org/10.7903/ijecs.2395

  • Mobile Grocery Shopping Application: Adoption and Motive Factors Influencing Intention to Use

    Hyungjoon Kim
    31-48
    DOI: https://doi.org/10.7903/ijecs.2411

  • E-Wom Mediates Price Perception Brand Image to Increase Impulse Buying and Flash Sales as Moderation on the Lazada Application

    Abdul Halik, Sukesi Sukesi; Donny Arif
    49-70
    DOI: https://doi.org/10.7903/ijecs.2406

  • Social media marketing in Facebook fanpages: A study of Starbucks and McDonald’s

    Wen-Jung Chang
    71-94
    DOI: https://doi.org/10.7903/ijecs.2331

  • Examining the Determinants of User Stickiness in a Mobile Video Application: A Flow Theory Perspective

    Joston Gary
    95-132
    DOI: https://doi.org/10.7903/ijecs.2414