Vol. 15 No. 2 (2024)

Regular Articles

• EXPLORING THE FACTORS THAT IMPACT IMPULSE PURCHASE INTENTION IN TIKTOK LIVE STREAMING SHOPPING IN INDONESIA

  Razafinandrasana Cynthia

  21-62

  • PDF
  • DOCX

  DOI: https://doi.org/10.7903/ijecs.2279

• The Effect of Hedonic Motivation and IT Affordance on Impulsive Buying Decision in Social Commerce TikTok

  Jephthah Alvin Pranata, Muhammad Raihan Putra Riyanto, Shania Hendrawan, Willy Gunadi

  62-102

  • PDF
  • DOCX

  DOI: https://doi.org/10.7903/ijecs.2303

• Antecedents of Adoption Augmented Reality on Online Shopping Application Purchase Intention

  Lianna Wijaya, Jesslyn Valerie, Kin Meng Cheng, Ridho Bramulya Ikhsan

  103-120

  • PDF
  • DOCX

  DOI: https://doi.org/10.7903/ijecs.2310

• The Influence of Exposure and Attitude on YouTube’s Product Placement Advertising on Thai and Japanese Consumer Behavioral Responses

  Worawan Ongkrutraksa

  • PDF
  • DOCX

  DOI: https://doi.org/10.7903/ijecs.2372