Vol. 14 No. 3 (2023)

Published: 2023-11-22

Regular Articles

  • The Effect of Message Presentation on the Message Forwarding Intentions of Facebook Users

    Jia-Jeng Hou, Xiang Bo, Yung-Chuan Lin
    1-20
    DOI: https://doi.org/10.7903/ijecs.2206

  • Determinants of Customer Engagement: Role of User-Generated Content

    Mohammad Hasan Galib, Hadeel AL-Haddad, Amjad Al-Amad, Khaled Qassem Hailat, Saleh Bazi
    69-88
    DOI: https://doi.org/10.7903/ijecs.2245

  • How Do Corporate Social Responsibility Messages Moderate From E-Wom And Trust To Online Purchase Intention And E-Loyalty?

    Nguyen Hong Quan, Pham Lan Huong, Pham Thai Ha, Tran Hong Ha, Le Thi Hong Loan, Ha Minh Ngoc, PHAM THAI HA
    89-114
    DOI: https://doi.org/10.7903/ijecs.2240

  • Advertising value of online advertisement on sustainable brand purchase intention: The moderating role of user-generated video among Gen Z in Malaysia

    Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, KK Ramachandran, Saiful Anwar, Zuraidah Sulaiman
    49-68
    DOI: https://doi.org/10.7903/ijecs.2260

  • Customer satisfaction towards m-shopping and the significance of relational values and co-presence

    Kim Choy Chung
    21-48
    DOI: https://doi.org/10.7903/ijecs.2242