Vol. 13 No. 3 (2022)

Published: 2022-09-22

Regular Articles

  • Prediction of Web Browsing Behavior based on Sequential Data Mining

    Li-Ching Ma, Pei-Pei Hsu
    1-20
    DOI: https://doi.org/10.7903/ijecs.2061

  • ELECTRONIC WORD OF MOUTH, ONLINE ADVERTISEMENT VALUE AND ATTITUDE TOWARD EGYPTIAN WEBSITES AS ANTECEDENTS OF ONLINE PURCHASE INTENTION: AN EXTENDED TECHNOLOGY ACCEPTANCE MODEL

    Mayada M. Aref
    21-44
    DOI: https://doi.org/10.7903/ijecs.2010

  • Exploring Young Consumers’ Exposure, Attitude, and Behavioral Response to YouTube Video Game Streaming’s Product Placement

    Worawan Ongkrutraksa
    45-68
    DOI: https://doi.org/10.7903/ijecs.2113

  • The Effect of Perceived Value and Marketing 4.0 on Customer Satisfaction and Purchase Intention in E-commerce Context

    Tanto Winarko, Elyakim Randi Parapak, Saras Ayu Virananda, Ratna Yulianti, Istijanto Istijanto
    69-98
    DOI: https://doi.org/10.7903/ijecs.2121

  • Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective

    Vasudevan Moorthy, Prabha Kiran, Jayanta Banerjee, Krishna Kishore S V
    99-118
    DOI: https://doi.org/10.7903/ijecs.2049

  • Influencing factors of the extent, timing, and pattern of online insurance adoption

    Mst. Samanta Nasrin, Wirawan Dony Dahana
    119-146
    DOI: https://doi.org/10.7903/ijecs.2078

  • The Future of e-Commerce: Live Stream Shopping and Purchase Intention Post-COVID-19

    Angela Kit-fong MA, Wenyue LIAO, Zhaole LIU
    147-184
    DOI: https://doi.org/10.7903/ijecs.2129

  • A Mediated–Moderated Model for Innovation Attributes and E-Commerce Adoption of SMEs

    Saleh Obaid Alenezi, Salmi Mohd Isa
    185-208
    DOI: https://doi.org/10.7903/ijecs.2139