Vol. 14 No. 1 (2023)

Published: 2023-04-01

Regular Articles

  • Cultural Understanding of Live Streaming E-commerce in Asian markets

    Phyo Htet Htet Khine, Neal Dreamson
    001-024
    DOI: https://doi.org/10.7903/ijecs.2031

  • The Impact of Brand Equity, E-Brand Experience, and Web Entertainment Toward E-Satisfaction and E-Loyalty on Marketplace

    Cindy Florencia Yohandra Suthianto
    095-118
    DOI: https://doi.org/10.7903/ijecs.2158

  • Social Media Interaction, Brand Engagement, Awareness and Image of a Well-known Traditional Chinese Pastry Shop During Covid-19 Pandemic

    Ai Chin Thoo, Kai Ying Yap, See Pheng Hang, Hon Tat Huam
    025-056
    DOI: https://doi.org/10.7903/ijecs.2125

  • Does gamification affect the engagement of exercise and well-being?

    Shu-Chen Chang, Yu-Ping Chiu, Chiao-Chieh Chen
    119-134
    DOI: https://doi.org/10.7903/ijecs.2209

  • A comparative study between mobile and paper coupons

    Mohammad Hasan Galib
    057-094
    DOI: https://doi.org/10.7903/ijecs.2146